Call disposition software: log every call in one click

Call outcomes: what it does for your team

Clean reporting

Because an outcome is required before Power Dial moves on, connect rates and outcome charts in analytics reflect every call, not just the ones reps remembered to log.

Your words, standard data

A custom button like “Booked demo” maps to one of the standard outcomes underneath, so analytics stay comparable while reps click the label they understand.

Follow-through built in

Callback schedules a follow-up, Wrong number takes the contact out of the queue, and DND adds the number to your Do Not Call list.

Call outcomes, step by step

1. Hang up

   Wrap-up opens as soon as the call ends, in place of the talk track, with the contact’s details still on screen.

2. Pick the outcome

   Click a button or press a number key from 1 to 9. Callback asks for a date and time; every outcome takes notes.

3. Let the outcome do the work

   Rapidialer updates the lead (warm after a connect, hot after two), schedules follow-ups, moves the lead to a stage if the button says so, and loads the next contact.

What it does not do

Plain limits, so you can decide before you sign up.

• Outcomes are picked by the rep. With your own AI keys, a recorded call’s summary adds a suggested outcome to the call, but it never replaces the one the rep saved.
• There are at most 20 outcome buttons, the eight defaults included, and each must map to one of the eight standard outcomes.

What are the eight standard call outcomes?

Rapidialer’s eight standard outcomes are Connected, No answer, Voicemail, Callback, Not interested, Wrong number, DND and Other. Every team starts with Connected, No answer, Voicemail, Callback, Not interested, Wrong number, DND and Other. Owners and admins can rename and reorder them, add buttons of their own with a color (up to 20 buttons in total), and choose a pipeline stage that the lead should move to when a button is clicked.

• Callback creates a follow-up at the time the lead asked for, and due callbacks return first in the list queue.
• Wrong number marks the list contact as skipped so nobody dials it again.
• DND marks the lead Do Not Call, adds the number to your organization’s Do Not Call list, and cancels its queued calls and follow-ups.
• No answer, Voicemail and Other can send the contact back to the queue later if the list has retry rules.

How many disposition buttons should a team have?

Six to ten buttons is enough for a list reps can learn by heart, even though Rapidialer allows 20. Put the ones reps use most at the top: the number keys 1 to 9 pick the first nine. Name them after what the rep heard (“Not the decision maker”, “Asked for pricing”) and map each to the standard outcome it belongs to, so reports stay comparable across teams.

Which disposition codes should a cold calling team use?

Start with the eight defaults and add two or three sales call outcomes that name a next step, such as “Meeting booked” or “Not the decision maker”. Call outcome tracking is only useful if each button means one thing, so add a button when it changes what happens next and not just to describe the call. The full set of cold calling disposition codes, with when to use each, is a longer read; the call disposition entry covers the term itself.

B2B and real estate teams usually differ in their extra buttons:

• B2B: “Meeting booked” (Connected, moves to a Meeting set stage), “Not the decision maker” (Callback or Other), “Gatekeeper, no transfer” (Other) and “Using a competitor” (Not interested).
• Real estate: “Appointment set” (Connected), “Listed with another agent” (Not interested), “Not ready, call in 90 days” (Callback with a date) and “Rental, not owner” (Wrong number).

Set up outcome buttons in Dialing settings

Owners and admins open Dialing in Settings and stay on the Call outcomes tab. Each row is one button: a label of up to 40 characters, a Counts as: choice from the eight standard outcomes, a stage choice (Keep stage or Move to one of your pipeline stages) and an optional color.

Reorder the rows to set the hotkeys, add rows with + Add outcome until you reach 20, and press Save outcomes. Reset to defaults brings back the eight built-in buttons if a redesign does not work out.

What does the “Counts as” setting decide?

“Counts as” decides how Rapidialer treats the call: the label is what reps read, and the standard outcome underneath drives reporting, retries, lead temperature and Do Not Call. Pick it with care, because it drives these rules:

• Connected and Callback count as connects in call analytics and in the Dialer’s session bar. List funnels also count Not interested as reached, since the rep spoke to someone.
• With lead temperature on Auto, Connected and Callback make a lead Warm, and a second connect makes it Hot. Not interested, Wrong number and DND make it Cold. No answer, Voicemail and Other only turn an Unqualified lead Cold.
• Retries, follow-ups and Do Not Call follow the standard outcome, so a “Left message with assistant” button set to Voicemail retries like any voicemail.

A wrap-up from the keyboard

Wrap-up opens with your first Connected button already selected, so a rep who reached the lead can press Enter and move on. Say the lead asked to talk tomorrow instead. With the default order the rep presses 4 for Callback, clicks the Tomorrow 9am preset, types a note and presses Ctrl+Enter to save from the notes box.

Two optional fields sit under the buttons. Lead temperature overrides the automatic choice, and a manual pick sticks on later calls. Follow-up schedules a reminder for any outcome other than Callback, with presets from In 1 hour to Next week. Once saved, Power Dial starts the countdown to the next contact.

When does an outcome put a contact back in the queue?

Only when the list has retry rules switched on and the outcome is one the list retries. Without retries, every outcome except Callback closes the contact after one try. With them, No answer, Voicemail and Other can each have their own wait.

Switch on Retry unanswered contacts in the list’s Dialing rules tab and Rapidialer fills in Max attempts per contact as 3, No answer: retry after (hours) as 4 and Voicemail: retry after (hours) as 24. Other starts blank, which means “Don’t retry”. Attempts go up to 20, and waits can be set in half hours.

Here is a Tuesday with those defaults. At 10:05 a rep gets no answer from a contact and presses 2. The contact leaves the queue and comes back after 14:05, when it is served again like any other pending contact. At 10:20 another contact goes to voicemail; the rep leaves a message live, presses 3 and the contact returns on Wednesday after 10:20. Once a contact reaches the max attempts, the next unanswered outcome closes it. If the list also has calling hours, a retry that falls outside the window waits until the window opens in the contact’s time zone.

Why can’t a rep save wrap-up or dial the next contact?

Wrap-up blocks the next call until it has what it needs. Check these in order.

• Done stays grey after picking a Callback button: Callback needs a time, so pick a preset such as In 2 hours or fill in Follow up at.
• The Dialer shows “Save the last call result before dialing again.”: the previous call still has no outcome. Finish its wrap-up first, then dial.
• A number key does nothing: keys only work while the cursor is outside the notes box, and only the first nine buttons have keys. Reorder buttons in Call outcomes to move a rarely used one past ninth.
• Save outcomes is greyed out in settings: one of the rows has an empty label.
• Reset to defaults is missing: it only appears once your team has saved custom outcomes.

Features that work alongside it

• Power DialSequential power dialing: the next contact is dialed after each wrap-up and a five-second countdown.
• Do Not Call listAn organization-wide internal Do Not Call list that blocks outbound calls to listed numbers.
• Leads and pipelineA lightweight lead pipeline with custom stages, temperature, saved views and CSV export.
• Call analyticsCalls, talk time, connects, outcomes, a team leaderboard and list funnels.

Call outcomes: questions and answers